Visuals Are Essential

When you have a large amount of information to communicate to an audience, what tools do you utilize? According to a Kellogg Insight study, adding visuals to your presentations may be the key to getting your point across.

In today's multiscreen world, we are constantly being bombarded with new content, so we filter out information very quickly. Because we process visuals much more quickly than we’re able to sort through the same amount of information in the form of text, visuals allow you to explain complex ideas or information based on data in the form of easily-digestible bits that will actually stick with your audience.

Researchers have found that around 40% of our brains are devoted to visual comprehension. This means images and video are absolutely essential in communicating any important message to an audience, especially those that involve large sets of data or information. “It’s taking a big complex data set and guiding people through one snapshot at a time so that they understand the big picture through a guided tour,” Franconeri says.

Now, this doesn’t mean you need to overwhelm your audience with complicated graphs and visualizations. Sometimes all you need is a simple image that complements the content or message.

If you want to present data in the form of visualizations to your audience, keep it simple, and only select the most powerful, memorable information to convey visually. Too many visuals in a single presentation will start to look the same to your audience and lose their significance. 

*A great example of data visualization via thinkwithgoogle.com

Visuals in the form of video can be an even more powerful way to communicate this type of information. Infographic videos combine visuals and text to convey powerful messages supported by research, and cover more information in one to two minutes than a speaker ever could. 

*This infographic video by BP uses simple, but powerful visuals to share a ton of information in less than two minutes.

Explainer videos are another popular way of using visuals to create a quick, uncomplicated explanation of how something (such as a product, service, or process) works.

Video content is stimulating and connects with audiences on an emotional level. Combine that kind of connection with the power of visualizations and you’re sure to get your message across.